Golf trips that feel like discovery, not package tours
I help groups plan UK golf trips that combine great courses with a real sense of place. You book it. I make sure it's worth booking.
hours of planning, handled.
From £99.
Why I do this
I plan trips for groups who want more from a golf trip than 36 holes and a hotel. For me, it started with one round on Scotland's west coast, and it hasn't really stopped.
It was Machrihanish. I organised the trip for me and a couple of mates expecting a brilliant course (which it is), but what I didn't expect was how much everything else would matter. A cottage instead of a resort. The drive along the A83, with views down the Kintyre Peninsula feeding into the whole experience. A whisky tasting that turned into the best night of the trip.
But most groups never get there. Nobody wants to do the research. Nobody wants to be the one comparing fourteen tee times and chasing down accommodation. Two weeks later, nothing's booked. The trip everyone wanted dies in a group chat.
That's why I started Looper. It's the part I actually enjoy. I'll create an entire personalised trip for your group, starting from £99. No commission, no markup. You book everything direct, keep the savings, and focus on the golf.
We know how this goes
Someone suggests the golf trip. Everyone's keen. Then comes the group chat: 47 messages about dates, nobody can agree on a budget, and three people have Googled "best golf courses in Scotland" but found completely different answers.
Two weeks later, nothing's booked. The thread goes quiet. The trip that everyone wanted slowly dies in a group chat graveyard.
How it works
You tell me what you're after
Quick form: where in the UK, when, how many people, rough budget, what matters most.
I talk to every person individually
I message each person in your group via SMS — one-on-one, not in a group chat. Everyone gets a proper conversation. The people who’d never speak up in a 47-message thread? I hear from them too. The organiser doesn’t have to chase anyone. I do that.
I share initial thoughts
Based on what everyone told me, I'll share my initial thinking. A chance to make sure I'm heading in the right direction before I build it out.
I build your complete itinerary
One detailed plan with courses, where to stay, drive times, booking contacts, and why each element works for your group.
One round of refinements
Spotted something? Want to adjust? I'll refine the plan based on your feedback. Then it's ready for you to book.
Here's what that actually looks like:
Within a couple of days I've learned that two of you care most about the golf, one person is mainly there for the craic, and someone quietly can't stretch to £200 green fees. None of that would have surfaced in the group chat. The trip I plan accounts for all of it.
Where I can help
Scotland
Royal Dornoch and Turnberry — the famous names everyone's heard of. But Elie’s cliff-edge back nine and a near-empty Machrihanish Dunes will stay with you longer, at a fraction of the price.
Ireland
Ballybunion and Royal County Down for the big names. But Carne in Mayo feels like playing on the moon, and the Donegal coast is quietly the best-value links golf in Europe.
England
Royal Birkdale for championship pedigree. But Silloth-on-Solway is Top 100 for a fraction of the cost, and Royal North Devon (England’s oldest course) still shares its fairways with sheep.
Wales
Royal Porthcawl leads the way, but there's more to discover along the Welsh coast. Dramatic landscapes and courses that don't get the attention they deserve.
Thinking somewhere else? I focus on the British Isles because that's what I know deeply. I'd rather plan one region brilliantly than everywhere adequately.
Destination Guides
Scotland
The Highlands
Royal Dornoch, Brora, and the remote beauty of Scotland's north
Read guideEngland
North Devon
Guide coming soon
Scotland
Machrihanish
Guide coming soon
How group coordination actually works
This is the bit that kills most trips. Someone volunteers to organise, then spends three weeks chasing people. Here's how I do it instead.
You fill in the qualifier
Five minutes. Where, when, how many, rough budget. That’s all I need to get started.
I message each person via SMS
One-on-one conversations, not a group chat. Everyone speaks freely — no one’s editing themselves because the group’s watching.
I compile what everyone actually wants
Budget limits, course preferences, the stuff people don’t say out loud. I piece it together so the plan works for everyone, not just the loudest voice.
Everyone gets a say
The quiet one who’d never push back in the group chat. The one who secretly can’t stretch to £200 green fees. I hear from all of them.
You don’t chase anyone
I handle every follow-up. No awkward “has everyone replied?” messages. You just wait for the plan.
The result: within a few days, I know more about what your group actually wants than three weeks of SMS messages would have uncovered.
Why not just use a golf booking site?
You could. They'll sell you packages to the famous courses with efficient logistics. You'll play St Andrews, tick the box, move on.
But if you want a trip that feels like you discovered something, not just consumed it, that requires different thinking. Which lesser-known course reveals the character of Scottish links golf better than the championship venue everyone knows? Which town should you stay in to actually experience the place, not just pass through it?
I'm not trying to sell you the most expensive courses or the hotels that pay the best commission. I'm trying to help you have a trip worth remembering. That's the difference.
The kind of thinking that goes into every trip I plan:
Everyone wants to play Royal Dornoch. Fair enough, it's brilliant. But pair it with Brora the next day (15 minutes north, totally different character, easier booking, more affordable) and you've got contrast that makes both courses better.
Playing Brora in the morning? Golspie is ten minutes down the road. Same area, completely different style, and it means your afternoon is sorted without anyone sitting in a car for two hours.
Most groups default to Nairn for a Highland extra day. Fortrose & Rosemarkie is closer to Dornoch, half the price, and the kind of proper locals' course that booking sites don't bother listing.
Machrihanish is worth the drive on its own. But adding Islay means a ferry crossing that eats half a day, unless your group loves whisky as much as golf, in which case it's the best detour in Scotland.
What people are saying
“We were going round in circles trying to plan a Scotland trip for six of us. Different budgets, different handicaps, different ideas about what 'good accommodation' meant. Oliver talked to each of us separately and came back with an itinerary that somehow kept everyone happy. Machrihanish was the highlight. None of us had even heard of it.”
Gary
6 players, 5 days in Argyll & the west coast
“I've done the big-name Ireland trips before. Ballybunion, Lahinch, the usual circuit. Oliver put together something completely different. Two courses I'd never heard of along the coast, a pub in Doonbeg that became the trip's best memory, and realistic drive times that meant we weren't exhausted by day three. Worth every penny of the ninety-nine quid.”
Matthew
4 players, 4 days on the west coast of Ireland
“Organised a trip for my dad's 60th, just the three of us. Oliver made it easy to turn a nice idea into an actual plan. The course pairings were spot on, and the hotel he suggested in Northumberland had views we're still talking about. I wouldn't have found any of it on a booking site.”
Isabel
3 players, a long weekend in the north of England
One complete plan. Priced by group size.
2–4 players
£99
5–8 players
£149
9–16 players
£199
16+ players
£299
Every tier includes:
- Individual conversations with everyone in your group
- One complete, detailed itinerary tailored to what your group actually wants
- Course recommendations with booking contacts and green fee estimates
- Accommodation suggestions with specific reasons why
- Logistics worked out (drive times, realistic daily schedules)
- One round of refinements based on your feedback
You book everything yourself. I'm not taking commission or marking things up. If the plan doesn't feel right after our conversations, full refund.
Questions
I talk to everyone in your group individually to understand what they want. Then I research courses, accommodation, and logistics to build one complete, detailed itinerary. You get one round of refinements based on your feedback. It’s £99 for 2–4 players, £149 for 5–8, £199 for 9–16, or £299 for 16+.
Once your group has responded (usually a couple of days), I’ll have your itinerary ready within 5–7 working days. I’ll keep you in the loop throughout.
I focus on the British Isles: Scotland, Ireland, England, and Wales. That’s what I know deeply, and I’d rather plan one region brilliantly than everywhere adequately.
If you’re not satisfied with the itinerary after our conversations, tell me why and I’ll refund you in full. No argument, no questions.
No — I focus on the trip itself: courses, accommodation, and logistics on the ground. Getting there is on you, but I’ll make sure everything’s sorted from the moment you arrive.
Because that’s how you end up with commission-driven recommendations. When an operator books your hotel, the hotel pays them. When they arrange your tee times, the course pays them. It’s the standard model in travel, and it quietly shapes what they suggest in ways that aren’t always obvious. I take one flat fee from you (from £99), and nothing else comes to me from anyone. My recommendations are based purely on what’s right for your group: not what pays me, not what’s on a preferred supplier list. You get direct booking links and contacts, the best available rates, and full control of your money throughout.
Ready to actually plan that trip?
Answer a few questions, and I'll take it from there. Your group will thank you.